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12:00 PM
DNC on Monday Draws Nearly 22.3 Mil. Viewers
An audience of nearly 22.3 million viewers tuned in Monday night (Aug. 25) for the opening salvo of the Democratic National Convention, a night that saw the torch being passed to a new generation of news networks.
According to Nielsen Media Research data, the three cable nets posted remarkable increases versus the previous DNC opener, with CNN leading the pack with an average prime time delivery of 3.7 million viewers, an improvement of 85 percent versus its July 26, 2004 numbers.
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All told, ABC, CBS and NBC lured 12.2 million total viewers in the one hour that all three broadcasters devoted to convention coverage, an aggregate loss of 1.34 million viewers versus four years ago. While NBC was up 7 percent, ABC dropped 14 percent to 3.78 million viewers and CBS fell 23 percent (3.52 million).
On the night (8 p.m.-11 p.m. EDT), CNN averaged 1.37 million members of the core news demo, up 127 percent from 2004. Meanwhile, Fox News averaged 3.02 million total viewers, for an increase of 84 percent, while drawing 776,000 adults 25-54, up 42 percent.
We're watching
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