The hawkish advocacy group (Freedom Watch) recently rolled out a multi-million dollar ad blitz in support of the troop surge in Iraq. It's now test marketing language that could be used to sell a war with Iran.

Laura Sonnenmark is a focus group regular. "I've been asked to talk about orange juice, cell phone service, furniture," the Fairfax County, Virginia-based children's book author and Democratic Party volunteer says. But when she was called by a focus group organizer for a prospective assignment earlier this month, she was told the questions this time would be about something "political."

On the appointed day, she drove to the offices of Martin Focus Groups in Alexandria, Virginia, knowing she would be paid $150 for two hours of her time. After joining a half dozen other women in a conference room, she found, to her surprise, that she had been called in to help some of the country's most prominent hawks test-market language that could be used to sell a war against Iran to the American public. "The whole basis of the whole thing was, 'we're going to go into Iran and what do we have to do to get you guys to along with it,'" Sonnenmark, 49, tells Mother Jones.

The client paying for the focus group session, according to Sonnemark, was Freedom's Watch, a high-powered, well-connected advocacy group that launched a $15 million ad campaign this summer in support of the surge of American troops in Iraq. Among the group's leadership: former White House spokesman Ari Fleischer and Bradley A. Blakeman, a former deputy assistant to President Bush. The focus group session suggests that Freedom's Watch may be looking beyond Iraq and expanding its mission to building support for military action against Iran.